Behind the brand is Stina Delin herself. An amazing woman that not only is the designer of our products but also CEO for another company. She personifies our brand in being an independent, successful and graceful woman. Something we like to give you through our products.
As a tradition Swedish design stands for simple, stylish and functional design. We are inspired of that in our collection. As in Sweden as a nation, we are cautious in our image, but bold in the details.